A promotional graphic for Whole Hearted features a light blue background with large white text overlay reading 'POP' and 'KOUT' partially visible. In the center, there is a tablet displaying the Whole Hearted logo and slogan, with a blue spiral design against a peach background. To the right, there is a sandy surface with a smooth stone resting on concentric sand ripples, along with the Whole Hearted logo at the bottom.

Whole hearted

Rotterdam

2024

I designed the Branding Essentials for Whole Hearted, a yoga business founded by two female entrepreneurs—creating a clean, consistent foundation that feels warm, modern, and ready to grow.

Challenge
Build a clear and recognizable brand base that reflects a welcoming yoga experience, while staying flexible enough to work across future touchpoints and content.

What I did

  • Branding essentials (core identity building blocks and visual direction)

Result
A cohesive brand foundation that supports consistent communication and sets Whole Hearted up for scalable, professional rollout

  • An image of the Float House.

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