A promotional graphic for Whole Hearted features a light blue background with large white text overlay reading 'POP' and 'KOUT' partially visible. In the center, there is a tablet displaying the Whole Hearted logo and slogan, with a blue spiral design against a peach background. To the right, there is a sandy surface with a smooth stone resting on concentric sand ripples, along with the Whole Hearted logo at the bottom.

Whole hearted

Rotterdam

2024

Role
Brand Designer (Branding Essentials)

Client
Whole Hearted (yoga business founded by two female entrepreneurs)

Tools
Figma, Webflow

Scope
Core identity building blocks + visual direction

Deliverables
Brand essentials kit (logo usage, color, type, tone, basic layout rules)

Project context

I designed the Branding Essentials for Whole Hearted, a yoga business founded by two female entrepreneurs—creating a clean, consistent foundation that feels warm, modern, and ready to grow.

My role

I designed the Branding Essentials for Whole Hearted, creating the core building blocks and visual direction needed for consistent communication and a professional rollout.

Challenge

Build a clear and recognizable brand base that reflects a welcoming yoga experience, while staying flexible enough to work across future touchpoints and content.

What I did

  • Defined the core visual direction (warm, modern, approachable) and translated it into a consistent identity system

  • Developed the brand essentials: logo usage guidance, typography direction, color palette, and basic layout rules

  • Established hierarchy and styling rules that make future content feel consistent (social, web, print)

  • Packaged the essentials into a lightweight brand kit to support scalable rollout and easy adoption

Result

A cohesive brand foundation that supports consistent communication and sets Whole Hearted up for a scalable, professional rollout across future touchpoints.

  • An image of the Float House.

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