Noosh

Project context

Noosh is an accessible, trend-forward makeup brand. The goal of this project was to design a modern website experience that makes it easy for everyone—from beginners to beauty lovers—to explore products confidently. Alongside the website, AR try-on was used as a supporting touchpoint to reduce uncertainty when choosing products.

My role

I designed the Noosh website with a focus on clarity, usability, and a clean, modern visual direction across desktop and mobile. I also supported the experience with AR try-on filters as an additional way for users to preview looks before buying.

What I did

• Designed a responsive website UI that supports clear product exploration and quick scanning on mobile

• Defined page hierarchy and interaction patterns to make browsing feel simple and confidence-building

• Designed core page experiences for product discovery and decision-making (e.g., landing + exploration flows)

• Ensured visual consistency and brand expression across the website experience

• Created AR try-on filters as a supporting feature to enable real-time product preview

Key decisions

• Confidence-first browsing: Prioritized clear product exploration and strong visual hierarchy so users can make choices without feeling overwhelmed.

• Mobile-first clarity: Designed layouts and interactions to work especially well in a fast-scrolling mobile context.

• AR as support, not the main flow: Positioned try-on as an optional confidence booster—helpful, but not required to explore and understand products.

Collaboration

Partnered with stakeholders to align on messaging priorities, product focus, and review feedback. Worked with developers throughout implementation to validate feasibility, resolve edge cases, and maintain consistency across responsive breakpoints.

Result

A clean, modern website experience that supports confident product discovery across desktop and mobile, with AR try-on as an optional feature to help users preview looks and reduce hesitation.