Makelaar in Dubai

Project Context

Makelaar in Dubai needed a website that builds trust quickly and helps visitors understand services and listings with minimal friction. The goal was to translate the brand into a clear, modern experience that supports lead generation across desktop and mobile.

My role

Create a professional, conversion-focused real estate website that communicates credibility and makes it easy for visitors to explore options and take the next step.

What I did

• Defined the site structure and navigation to support service discovery and fast decision-making

• Designed responsive page layouts in Figma for the core pages

• Built the website in Webflow and ensured consistent behavior across breakpoints

• Structured client-provided content into clear, scannable sections (hierarchy, spacing, CTAs)

• Iterated through client feedback rounds and refined toward a launch-ready result

• QA’d responsiveness, readability, and the end-to-end contact/lead flow

Key decisions

• Trust-first hierarchy: Prioritized clarity, credibility cues, and a strong service story early on each page.

• Mobile-first conversion: Made the primary call-to-action easy to access and low friction on mobile.

• Clarity over complexity: Kept page flows and navigation simple so visitors can quickly understand options and act.

Collaboration

Worked directly with the client to align on priorities and messaging, and iterated efficiently through feedback to keep scope realistic and delivery smooth.

Result

A clean, responsive Webflow website that communicates the brand clearly and supports lead generation through strong hierarchy, scannable sections, and clear calls-to-action.